Replay have become one of the largest and most respected denim manufacturers in the world thanks to their focus on quality production and the brands ability to be at the forefront of Denim evolution. With a collection encapsulating the best of the Italian brand for 2017 it looks like Replay's denim dominance is set to continue. 

Founded in 1978 by Claudio Buziol the brand was focused on producing high quality denims and revolutionizing the production approach to jeans. The brand took it's logo from the 1978 when the founder, Claudio Buziol, saw the word Replay flash across the screen for the first time. Seeking to reinterpret clothing from the past in a contemporary way Claudio registered the brand and the story began.

The brand have been at the forefront of a number of Denim innovations during the brands history including re-inventing double ring denim in the late 1980's. Replay have also introduced elastane infused denim to the masses with the introduction of their Hyperflex range which has now become a staple across the market. With a focus on ethical and sustainable production the Replay Laserblast washing technique was introduced in 2011 which uses Lasers to achieve a distressed finish rather than the classic sandblasting technique. 

Along with a diverse and quality denim line the Replay brand also produce a full collection of clothing and outerwear which continues the focus on brining together history with technology. Each season the collection now consist of around 1000 items with the perfect seasonal approach to classic menswear styles. 

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