British menswear classic, Aquascutum is back in stock for Spring Summer 20, after what can only be called a drought! The latest collection from Aquascutum is back with its iconic patterns and Summer essentials. Not shy to mix things up, the London based brand have blended together some of their signature checks with premium construction to highlight why the brand have remained at the top of the menswear game since 1851.
The Aquascutum Spring Summer collection has everything you need this summer, the brand’s signature club check York shirt is available short sleeved and customers favourite sweat is back the Silverstone Hoody with its classic check hood insert. Minimalist styles such as the Sean and Southport t-shirts are ideal pieces for summer, with a premium feel thanks to subtle flashes of Aquascutum check to the lining side seams.
The classic polo is always a key part of Aquascutums offer; this collection showcases the heritage of Aquascutum print on the front of the Abner Polo, with the Andy Polo for that full check kind of guy! The polo that everyone loves is the Coniston which is available in six colourways this is season. The brand has introduced a brand new Northfleet striped polo shirt which features various in classic colours with subtle embroidered Aquascutum crest to the chest.
Founded by John Emary in 1851, Aquascutum originally started out as a tailor’s located in London’s Mayfair area. Since day one, the company has put fine craftsmanship and technical innovation at the forefront of the business and two years after opening, John Emary invented and patented the first ever waterproof textile. Emary’s creation then led to the inspiration behind the brand’s name, Aquascutum, which translates as ‘water shield’ from Latin. Since then, the company’s ongoing success lead to a relocation of the flagship store to 100 regent street in 1895. Famously, Aquascutum’s first royal client was King Edward VII, who ordered a coat in the Prince of Wale Check. In 1897, a royal warrant was received marking the beginning of a long patronage with the royals. Post this, Aquascutum began to design outwear for women in 1900 when the functionality of the coats and capes became popular among women's organisations.
The 1990's were exciting for the brand as they provided the official uniforms for the British Olympics team, additionally, the company was bought by Japan’s Renown in 1990. In 2006, Kim Winser took over as chief executive and signed up Pierce Brosnan (aka James Bond) as the new face of Aquascutum. Take a closer look at some of the key releases from Aquascutum Spring Summer 2020 below and shop the latest arrivals online now.
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