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New Amsterdam Surf Association

Based out of the Dutch capital New Amsterdam Surf Association is a clothing brand who exemplify the city’s rebellious but laid-back attitude. The collective describes itself as a ‘counter movement’ and aims to challenge the status quo in surfing, which is often associated with tropical locations.

Paul Zepper, founder of the movement, explains “I was always seeing people being sponsored by the big brands and going to photoshoots overseas with palm trees, blue water and I just came back here, back to Amsterdam, where I trained on local lakes, or the seaside and it was never like those photoshoots.”

The rebellious counter movement challenging the established surf culture lies at the very core of Europe’s New Amsterdam Surf Association.

You can shop the full range of New Amsterdam Surf Association Clothing at Xile Clothing now!


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