Keith Hufnagel grew up in New York in the eighties when the city was not the shining metropolis we know today, there was a gritty undertone making it perfect for the birth of some of the biggest skate companies of today. After turning professional Hufnagel had the opportunity to travel the world through skateboarding before settling in San Fransisco in 2002 and opening the first HUF store. The small boutique in the Tenderloin district quickly developed a reputation among the cities skateboarding community as the place to go for the latest hard to find products. With the success of this initial store the HUF brand expanded into producing its own clothing line, starting with T-Shirts and hats before expanding to become a fully fledged clothing brand.
Since the brand began in 2002 it has grown to become one of the biggest names in skateboarding and the HUF caps and HUF plantlife socks have become some of the most recognisable styles around. In the 15+ years that the brand has been in business they have collaborated with some of the biggest names in skate and sportswear while putting their own unique twist on some iconic styles.
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