Italian brand Napapijri has grown from humble beginnings to become one of the most respected and recognisable names in Outerwear. With a distinct style and quality construction the collection is ideal for the British weather and the latest offering is now available online at Xile Clothing.
The story of the brand starts back in 1987 on the slopes of Mont Blanc, the highest mountain peak in Europe. An Italian bag manufacturer aimed to target a new market of explorers and began producing the Bering bag, constructed from a waxed canvas and designed for outdoor conditions. The brands name, Napapijri, literally means Arctic Circle in Finnish and the company's products were designed to be able to withstand even the worst Winter weather. To reinforce Napapijri’s ability to withstand the elements the brand introduced the Norwegian flag as their logo and this has become their signature design, showcased on all of the new collection.
The brand came to mainstream attention with the introduction of the Skidoo jacket in the early 1990’s. This groundbreaking design merged fashion with function and became instantly recognisable thanks to the kangaroo pockets with Napapijri branding to the chest. The Skidoo jacket was the basis for a number of new silhouettes including the Rainforest jacket which has become one of the brands signature designs and one of the most loved winter styles around.
Thirty years since Napapijri released their first design aimed at outdoor explorers the brand has become a respected name on both the slopes and the streets. The brand have collaborated with some of the biggest names in fashion including Karl Lagerfield and Martine Rose. The collection now includes a range of Napapijri T-shirts, sweaters and hoodies which have all been designed with the Winter chill in mind.
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