Kustom London emerged in 2017, a fashion designer’s reaction to the constant evolution and reinterpretation of high end brands and streetwear, reacting to changing trends and remixing & celebrating current labels and nostalgic iconography.
They provide clothing developed through A subversive view of high fashion, streetwear and iconic branding. A project in DIY counter culture.
Inspiration has been taken from the physical and digital world that surrounds us, the constant evolution of style and the nostalgic aesthetics of the 1990s and early 2000s. Garments are created as a reaction to and a celebration of branding and our own predicted/created trends. They provide clothing developed through a subversive view of youth culture.