Edwin was founded in 1947 in Tokyo by Mr Tsunemi, a lover of classic US denim with worn-in detailing. Originally the company did not manufacture denim but instead focused their resources on importing American jeans to Japan where they were unavailable, in fact, there was no denim manufacturing in Japan at the time. These styles made a wave throughout Tokyo and Mr Tsunemi saw the opportunity to grow Edwin into more than an import company.
As the trend for denim jeans spread across Japan, the country began to recognise an opportunity to move away from imported products and begin denim manufacturing. In 1953 the first pair of Japanese produced denim were available on the open market; however, these did not match up to the quality of the US jean companies who had perfected the technique over the previous 80 years.
Edwin stepped into the game in 1961, manufacturing their first pair of commercially available denim with the technique having been perfected by Mr Tsunemi since 1947. Not content to just produce another pair of blue jeans, Edwin denim jeans were the heaviest in the world at 16oz and features a rainbow selvedge which has gone on to become a signature detail for the company.
Edwin grew from strength to strength over the next decades and has been at the forefront of some of the most revolutionary new denim practices. In the early eighties, the brand created the Old Wash style which was closely followed by the stonewash technique. Both of these processes designed to create a lived-in denim look have gone on to become some of the most iconic and recognisable washes around.
After this success and growth, the brand began to export their denim jeans worldwide in the 1970s and have grown to become one of the most iconic and respected jeans companies globally. The brand has branched out to focus on the European market and release a clothing range to sit perfectly alongside their classic denim. Edwin is known and recognised for their iconic ED-55 and ED-80 fits and the speciality rainbow selvedge produced on original Japanese looms.
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