Billionaire Boys Club first entered the scene as a collaboration between BAPE founder Nigo and hip-hop superstar Pharrell Williams. Beginning life in 2005 the concept was to introduce two new streetwear brands to the market, Billionaire Boys Club and Ice Cream. In the twelve years since these two powerhouses teamed up the BBC brand has grown to become one of the most relevant, important and sought after streetwear brands around.
Billionaire Boys Club draws inspiration from all over and there is a constant Space theme running throughout the brands collections. The evolution of BBC is evident and its influence on Hip-Hop culture can be clearly seen when looking at rap videos from the late 00's. Billionaire Boys Club branding is now iconic streetwear with the astronaut head, spaceman and Arch logo being instantly recognisable.
Each season the brand mixes things up with fresh takes on streetwear classics and the Billionaire Boys Club lookbooks regularly feature the biggest up and coming namess in Hip-Hop. With stores in Japan, New York and London the Pharrel backed brand looks to continue its march into streetwear dominance with every passing season.