Only & Sons is the latest addition to the fashion marketplace. Hailing from Denmark this on trend brand has a real denim focus and is massively popular throughout Europe. The brand prides itself on releasing goods on a monthly basis so that the collection is constantly updated and stocked full of the latest trends. We’ve just taken delivery of our first drop from this hot new label but there will be more to follow.

Jeans are the backbone of this collection - Only & Sons have managed to produce three slimline silhouettes and keep costs to a minimum with the jeans retailing for less than £50 a pair. Ordinarily with cheaper jeans we’d caution against buying as quality is generally lacking but these denims are the exception that proves the rule. The fashionable cut is enhanced by the lightweight stretch material and these are great jeans for the price.

The top half from the brand is typical “scandi-cool” with simple styles and cracking fits. These are classic, clean pieces that offer a great addition to your wardrobe with prices starting as low as £15 for t-shirts and £35 for sweatshirts. Perhaps the must have style however is the leather biker jacket – presented in a quality leather this is a must have design at a great price.

We’re expecting big things from this brand and look forward to the latest drop arriving soon…