Editorial

MA.STRUM - NEW FOR AW14

09.09.14

Legendary Italian fashion designer Massimo Osti is famous for producing iconic brands such as Stone Island and CP Company. When he died in 2005 there was huge concern that his latest designs would be lost forever – however luckily a new brand was created to carry Massimo Osti’s legacy and to create a series of limited edition garments from his design archives.
 
The brand in question is Ma.Strum and it has been gaining huge critical acclaim since its launch in AW 2009. This season we’re delighted to have added the brand to our wardrobe and think you’ll be impressed by the quality and style of these pieces. Ma.Strum focuses on technical outerwear and these jackets effortlessly combine practical and stylish elements.
 
Perhaps the most innovative design from this season’s collection is the Visor Jacket – a terrace inspired   jacket constructed from high quality fabrics and featuring a removable visor concealed in the hood. This might be a bit bold for some wearers however rest assured, when the visor is concealed or removed the jacket is a classic piece that oozes understated style.
 
Retro terrace influences are also plain to see in the Field Coat. Presented in a rich khaki colourway this style has strong military influences as well as some great detailing. The packable hood and funnel neck detailing are particularly strong as is the innovative fabric that lifts this jacket and makes it truly unique.
 
The final jacket style that we’ve picked up this AW is absolutely outstanding. Presented in two colours, navy or red, we’re delighted to have highly limited availability stock in the Sniper Parka Jacket. This style is a hybrid of two of the brand’s most popular jackets and is packed full of stand out features that more than justify the price tag. This cotton-nylon mix has a warm duck down lining, making it an ideal winter jacket. It also features a design led pocket configuration that makes this piece stand out from the crowd.


This brand is one of the most exciting new arrival’s at Xile in recent years and we’re sure the stock will sell out very quickly. Don’t miss out….


Shop the Ma.strum collection today.­