Editorial

SAUCONY CLASSIC AMERICANA

06.08.14

Heritage brands are hot property and this is especially true for footwear and sportswear collections. In our experience sneakerheads love to buy into brands and styles that have a genuine history as well as a credible design ethos. Vintage styled running shoes have been amongst the most popular styles in recent seasons and we’re very excited to announce the addition of Saucony to our footwear range for AW 14.
So far we’ve only taken delivery of two styles but more are expected in the coming weeks. To celebrate this new signing we’ve looked into the brand’s history and highlighted the first styles to drop online & instore.


Saucony was born 125 years ago in Kutztown, Pennsylvania. The brand was the brainchild of four entrepreneurs who created a manufacturing plant for walking shoes on the banks of the Saucony Creek. The creek took its name from the Native American population who called it “saucony” meaning “the mouth of a creek or river”. Saucony’s swooping logo is inspired by the path of the creek and the small circles apparent in the logo represent boulders in the path of the water.


For year’s Saucony remained a small brand with a very local following. All this was to change when the company was bought in 1968 by a large footwear manufacturer who had made boots for the US Army & even Nasa! Investment in the brand was increased and in 1977 a national US running , magazine awarded the brand their annual  “best buy” which massively increased exposure and in turn sales.
So, from local brand to national obsession Saucony has had a starred history. The key factors that have kept it at the forefront of fashion have been the classic, clean lines and simple silhouettes as well as the brand’s unswerving reputation for quality. In recent years the brand has become a real favourite of the fashion set with high end collaborations with some of the world’s top retailers.


This season we’re proud to present the “shadow original” in two colours. This classic runner has a soft & spongy EVA midsole as well as a padded collar and tongue for maximum comfort. The classic grey and navy colourway is a understated and chic while the bold pink and black style has a more vivid colour palate for maximum visual impact. Both styles have mesh upers for maximum breathability as well as the iconic triangular sole detailing.

Both styles are available in limited numbers for £75.

Browse entire footwear collection.