Xile are proud to have one of the most respected and well known outdoors brands join our roster for 2017. With an instantly recognisable style and worldwide following Napapijri have grown from humble beginnings to a culture influencing giant. The famous exploring brand has moved from the mountains to the catwalks and recent collaborations include Karl Lagerfield and Yoshinori Ono. With the first of the Spring Summer collection online we look at what makes the brand so unique and what the key products to look out for are this season.
Napapijri began life in 1987 as a manufacturer of technical, outdoor rucksacks, and the brand went by the name Green Sport Monte Bianco. Within three years however the team recognised there was an opportunity to expand the range to include expedition jackets and clothing for the ever growing group of mountain climbers and adventurers.
The brand took on the name Napapijri (which translates in Finnish as Artic Circle) as it represented their love for outdoors and exploration. The brands logo incorporated their ethos with a two tone logo designed as a visual representation of the North and South pole. The brands vision is clear and the sentiment runs through the entire collection: “There is always a way of turning our everyday life into a discovery”
2017 sees the Italian brand celebrate their 30th anniversary and the Spring Summer collection sees iconic designs reworked with modern materials and detailing. The Rainforest jacket is a classic Napapijri design, based on the original Skidoo jacket. The style comes in a range of Summer ready colours and features the brands famous logo alongside the Kangaroo pocket. With both breathability and water repellant coating, this is the perfect jacket to see you through the year.
The outdoors brand are not only experts at creating winter wear for the slopes of the Alps, the latest collection showcases some of the Italian brand's more Summer suitable lines. The Graphic T-shirt is ideal for the warmer months of the year with Summer ready colourways, soft cotton construction and bold Napapijri branding to the chest.
Shop the whole Napapijri collection online now, all orders over £75 are eligible for free UK mainland delivery.