Editorial

Rains From Denmark

17.07.14

Edinburgh is no stranger to heavy rainfall and bad weather. When we’re buying collections for the store we’re always on the lookout for the ultimate rainjacket – a perfect piece of outerwear that keeps you dry and looks cool!

We were very excited when we found out about Danish brand Rains. Created by two young Danish students with a passion for outdoor lifestyle and design, Rains ethos and influence is something we can relate to here in Scotland. Born in the rainy streets of Copenhagen as a modern interpretation of the classic rain coat they aim to bring some colour and style to gloomy and wet city streets.

For a nation that boasts 121+ days of rain a year, functionality is just as important as their trademark cool Scandinavian style. These jackets are waterproof, lightweight and breathable making them the perfect jacket for those wet summer days and nights. With a mixture of long and short jackets the collection can be worn casually but also sit well with a dressier outfit due to their classic slimline cut and subtle styling. A selection of modest colourways is offered alongside vibrant eye catching colours and prints. This broad appeal means that Rains can suit any wardrobe. Whether you’re looking for a sleek and subtle Scandi raincoat or a true statement piece with bold detailing – this brand will do the job.

The team behind Rains are a mixture of young entrepreneurs and design specialists with a passion for what they are doing. Considering themselves as “rain wear nerds” who think about functionality as well as style the design team are responsible for a selection of fantastic silhouettes and designs.
We’ve highlighted our favourite pieces from the collection in the slideshow above.

Shop the Rains Collection.