blog-main
Blog

Nike FuelBox

23.07.14

We're loving this latest marketing campaign from Nike. This vending machine is packed with Nike gear, sitting in the middle of the street. One twist, it doesn't accept cash. To get your hands on the goods you need to earn some points by using Nike’s FuelBand. Now it may not be holding the newest Air Max or Jordans, but it does stock watches, socks, t-shirts, hats and similar items. And lets be honest free stuff is always cool. Is this the future of shopping? Will we be buying our jeans out machines soon? Who knows, but we think this is a great way to encourage fitness and all in all a really cool campaign.