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Pharrell and G Star RAW

10.03.14

Super producer and number one artist Pharrell Williams has become a member of fashion’s elite. The co-founder of hot streetwear labels Billionaire Boys Club & Ice Cream is renowned for his bold style and recently caused a stir by wearing a Vivienne Westwood mountain hat at a selection of runway events and Hollywood gatherings.

Pharrell has since gone on to auction his oversized fedora for charity however he has also announced an upcoming collab that’s got the team at Xile HQ hot under the collar (or should that be brim?). Pharrell has teamed up with Dutch denim giants G-Star to co-design their upcoming “Raw For The Oceans” collection. The environmentally friendly collection uses specially produced ‘Bionic Yarn’ spun from discarded ocean plastic throughout. “Raw For The Oceans” promises to be a stand-out collection that fuses Pharrell’s street style with G-Star’s unique, industrial DNA.

The collection won’t drop until August ’14 but in the meantime you can browse G-Star’s current collection here.