‘Natural Selection’ is inspired by Darwin’s theory of evolution and draws upon the finest jeanswear design and detailing from the last hundred years. The denim itself is made on vintage looms in Okayama, Japan. This authentic production process means the material has a unique character and charm that mass produced ‘fashion’ jeans simply can’t match. The attention to detail on these superbly crafted garments is breathtaking. From the chain stitching to the discrete detailing, every inch of the jeans attests to the quality workmanship which the brand prides itself on.