Nike FuelBox

Wednesday 23rd July, '14 | Posted by Xile Clothing

Nike FuelBox

We're loving this latest marketing campaign from Nike. This vending machine is packed with Nike gear, sitting in the middle of the street. One twist, it doesn't accept cash. To get your hands on the goods you need to earn some points by using Nike’s FuelBand. Now it may not be holding the newest Air Max or Jordans, but it does stock watches, socks, t-shirts, hats and similar items. And lets be honest free stuff is always cool. Is this the future of shopping? Will we be buying our jeans out machines soon? Who knows, but we think this is a great way to encourage fitness and all in all a really cool campaign.

Scratch And Sniff

Tuesday 22nd July, '14 | Posted by Xile Clothing

Scratch And Sniff

Who remembers scratch Scratch n Sniff t-shirts? Well it looks as though that retro technique has been repackaged and tweaked to produce these scented denims.

Portuguese fashion store Salsa are stocking their best selling skinny jeans in a variety of colours with matching scent. The jeans are made with micro-capsules embedded straight into the fabric which will release a scent gradually over time meaning your denims will always be fruity fresh. The fragrance should last up to 20 washes, and if you stick by the denim rule of rarely washing your jeans then that is a long time.

The coloured denim helps give you a clue to what smell your in for, with blue being blueberry, pink strawberries, yellow for lemon and so on. An interesting take on the world of denim fashion and it gets us thinking about what flavours may be produced for a male collection?

Lets be honest though, scratch any mans jeans and it will probably release a smell anyway, stale beer, spilt pizza and whatever else you can imagine.

FIVE Tracks For The Weekend

Friday 18th July, '14 | Posted by Xile Clothing

FIVE Tracks For The Weekend

This week our weekend selection is brought to you by our Frederick Street manager Aymen... Enjoy :)

 
 
 
 

G Star RAW Autumn/Winter 2014

Tuesday 15th July, '14 | Posted by Xile Clothing

G Star RAW Autumn/Winter 2014

We're eagerly awaiting the new Autumn/Winter G Star RAW collection to drop.  Not only will we be getting the usual forward thinking designs and denim expertise but the much anticipated collab with Pharrell Williams entitled RAW for the Oceans will be washing up onto our shores this winter.

Here's a sneak peek of the collections.

FIVE Tracks For The Weekend

Friday 11th July, '14 | Posted by Xile Clothing

FIVE Tracks For The Weekend

This week our 5 tracks come from our office head honcho's Linsey and Victoria.